In 2016 EFCNI launched the campaign “11 Months – 11 Topics”, to promote the implementation of the European Standards of Care for Newborn Health. Each month EFCNI shares different infographics, related publications, news, interviews, or guest articles on social media, in order to explain all eleven topics of the standards.  In the social media series “My Key Demand”, experts, parents and stakeholders point out what needs to be done to advance and implement the standards in Europe.  The new EFCNI Facebook album  My key demand for newborn health  gives an overview of these statements.